This is real work that produces real results. Content Media is my chosen phrase for what we are doing. Some of the different seo tactics for using these skills include:

• Writing notes to friends on your social networking sites. like MyBloglog, MySpace, FaceBook, Squidoo, and more
• Writing articles to submit to 1,000’s of ezine friendly sites
• Writing emails to subscribers
• Writing Ad copy to place PPC or PPI on different adword sites
• Writing blogs to create an audience of subscribers that you can email
• Writing content for your website to compel people to action
• Writing meta data
• Writing titles and descriptions for directories

The list just goes on. It’s no wonder that sites are getting buried in the search engines because the search engines are changing their search strategies. Because of this, finding a true SEO professional is becoming more and more difficult. Content is “key” to this whole new era of web marketing, and a true SEO Tactic that will bring you traffic is to be able to provide a daily batch of fresh content.

The idea of having fresh daily content, however, may make some of you a bit ill. I know that many people can’t type well and that it is even more difficult to come up with new content concepts on a daily basis. I talk to different people every day and the thought of having to do all this work just to have a fighting chance seems a bit out of reach.

”Wake up! Pay attention and get creative,” some say. This is easier said then done. But, it is time to apply these SEO Tactics in a practical way where you will be able to benefit the most without having to waste your entire day writing. One area that everybody I know seems to fall short in is planning. Making a plan can help you to get ahead faster than you ever believed. Here are some tips to get you focused:

Do not attempt to do everything in a day or on your own.

1. Don’t try and apply all the concepts at one time and don’t try to do all this work on your own.
2. I have a routine down where I spend 15 minutes a day on Facebook and on MyBlogLog. I do as much as I can in those 15 minutes and after that time is up, I click away from those sites.
3. Then, I spend another 20 – 30 minutes writing a blog. First, I will spend about 5 minutes looking for new articles, reading them and coming up with a plan of my own. I don’t copy these articles or use what they say in my own content, I just read up to get the creative juices flowing a bit.
4. Then I send my blog to my friend to review and edit. In fact, this very piece you are reading was edited and spell checked in order to allow my readers to enjoy their visit as much as possible.
5. I then have a writer that will create an article that is around 500 words long for my keyword focus. I place it on my site and submit it to over 1,000 ezine sites for backlinks.
6. Another associate will go into directory sites and submit my titles and descriptions. Before this process got started I sat down with my writer and came up with 5 keyword titles and 10 different descriptions. My associate then randomly submits these to directory sites. Yes, directory sites still have merit, but I don’t do more then 5 per day.

Notice that in most of my steps I am relying on someone else to work with me to make these things happen. There are many other SEO Tactics that can be used and at different times I do apply them. Of course, before I complete my site, I make sure that the meta data, content, etc is all done correctly and professionally. The key here, however, is help! If you can handle these on your own without help, that is great, but most people have too many other things to do to spend their time researching, writing, editing, and submitting to different sites, yet you need this process to get traffic.

I know what you’re thinking and can almost hear the sigh already. This approach will require that you do this every day, but don’t panic just yet. In a short time, you site should be getting the kind of rankings that you desire and then it will be much easier for you to maintain them. For instance, I don’t do this routine on weekends, and at some point your site should be ranking the way you want it and this will afford you the opportunity to take a bit of time off from this routine.

If you don’t have people that you know and trust to help you in your routine, then you should seriously consider a company to handle some of these things for you. As long as you have a plan, a task list, and some kind of budget, you can find someone who will be able to follow your instructions to the letter.

Conclusion:

Writing is key for SEO Tactics, but planning is a must and understanding how to do all these effectively marks the top of the list. If you are just getting started in the world of Content Media don’t give up or get frustrated, just get help!

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Let me say first of all that there are a lot of books, sources and tutorials that make promises of getting your website into the top 10 spots on the major search engines. Most of these are self promoting and the end result is that you have to hire these people to accomplish the things they say you can do on your own.

So I want to preface this by saying that this article on how to improve search engine rankings is not necessarily a do-it-your-self guide. In fact, the art of SEO can be time consuming and irritating to say the least. Some methods require the help of companies like mine so I write this in hopes that you will understand what it really takes to gain exposure, realize what you can do on your own and determine when you need assistance.

One final point I want to make is “Don’t use any SEO Company that can’t explain what it is doing and that makes claims of using secret software that you can never see or use”. Yes, SEO can be complex but not to the point that you can’t understand what is being done. A good SEO company is able to educate you on what is being done and explain that it is best to leave some techniques to the experts.

My 10 Ways to Improve Search Engine Ranking

1. If you are using a shared host, ask your host for a dedicated IP address for your site. This means that no one on the net shares this IP with your site. It is yours and yours alone. Many shared servers have tons of related sites on them. Having your own IP separates you from those sites.

2. Make sure your site validates as a search engine friendly site. The best site to use for this purpose is The World Wide Web Consortium. Their markup validation service will tell you if your site conforms to W3C standards and whether or not the search engines can read your site. If your site has errors, these may stop the bots from properly indexing your site.

3. Make sure you have a contact page with an address and telephone number and a form of some sort so people can contact you. Don’t list your email on the site unless you want spammers to send you tons of junk mail. Make sure the form you use on the site uses captcha (challenge-response system). Have a Privacy Policy Page and Terms of Services page and ensure that they have at least 300 words of text each. Most sites have these pages, but I strongly recommend you not copy. Find examples, but use your own words and include keywords related to your site. Make the pages personal to the reader.

4. Every page on your site should have at least 300 words or more. Don’t write a 2 paragraph page that has little to no real information. Provide details and give examples.

5. Create a FAQ or Tutorial page on your site. Make each subject link to its own page and focus each page on 1 or 2 keywords. As a start, try to add 10 of these types of pages to your site. You can come up with ideas for FAQ’s or Tutorials by reviewing your industry and trying to determine what people might not understand about it and the kinds of questions they might ask. Then post the questions and the answers. This is an easy way to add great content to your site and to help potential clients feel secure about your service.

6. Add a blog to your site. Have your blog designed to match your site so that as it draws traffic your readers know this is your main site of business. This will add value to your site, plus improve your search engine rankings. Create categories and write frequently about your industry to keep your readers interested and your content fresh.

7. Create Link Bait using your blog. There are very few services that offer this on a professional level and it can be very complex. I suggest leaving this service to the professionals because it requires time and knowledge and can be difficult and frustrating to do. The idea is to add unique and detailed content about your industry which creates enough buzz through various channels to motivate others to refer and link back to your blog. This can be a huge asset to your business because many writers love to provide plugs to quality content.

8. Post to Directory sites that have good inner page rank, especially on the page where your site will be listed. Use unique anchor text for each posting. Again, this may be one of those tasks best left to professionals because, if done correctly, your site’s search engine ranking can be dramatically improved and, if done incorrectly, can be a waste of time, effort and money.

9. Text Link Brokering is another creative and effective way to build more anchor text back links. Find related and quality ranked sites that will list your site in text format. Generally, this requires a one time, monthly or yearly fee.

10. If you have a product or service to sell, offer affiliate incentives. Post these incentives on affiliate forums and elsewhere to generate interest in getting others to promote your service for you. Be sure you have a solid affiliate back end in place to provide your affiliates with dependable stats and access. Then, have people write reviews on your program’s tracking and payout reliability to generate additional buzz.

The 10 points noted above are by no means a complete list of what you could do to improve your site’s search engine ranking, but if you focus your efforts on these 10 areas, rest assured you will see both an increase in traffic and higher rankings.

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The Perfect Solution

Once again, Google has come to the rescue. Everyone knows that Google is the number one search engine, and has become the best place to get free e-mail access and storage. We should have figured out that they would out-do the rss / blog marketing arena. They have done this in a huge way. The Google Reader uses RSS feeds to give users access to only the information that they want to have access to. Think of it as a personal, constantly updating newspaper!

How To Use Google Reader

Like most things Google, Google Reader is exceedingly easy to use. Some RSS readers require being downloaded and installed, which can be a daunting notion for anyone. Instead, Google Reader, like most things Google, keeps things all online, at http://reader.google.com/. You can use it in three simple steps:

1. Visit the Google Reader site.
2. Use the search box or enter your favorite blogs rss address.
3. Click “Subscribe”.

Three very simple steps and you have access to all of your favorite news and information sites. Trust Google to make things easy. One of the nicer functions of the Google Reader is that you don’t need to know the address of a specific site. You can type something in the search box, such as the word “news” and get a list of hits of sites that Google deems appropriate. Then just click on them, and click “Subscribe” and you’re all set up!

Once you’ve subscribed to a few feeds, look to the left of the screen. This space will show you all of the feeds that you have subscribed too. This means that, instead of spending hours looking at the sites, you can spend minutes searching for new content! Add this site to your favorites menu and it will be the only site you need to have access to.

Google Reader and SEO

If you are focusing on optimizing your site to increase your rank with Google, than the Google Reader should make you smile. The fact that this reader is both free and very easy to use means that millions of people will be searching for and adding their favorite blogs to the Google Reader. This means that blogs and RSS feeds will become even more important on the internet than they are now, which is an excellent sign for any internet marketer. Even better is the fact that the gurus at Google have added a search box to the Google Reader. This means that a user can type in a word or phrase, possibly to search for a blog post they read weeks before, and all of the top matches will come up. There is nothing an internet marketer likes better than to have their site be pushed to the top by Google.

So how does this help in SEO, well the ease of use means that by adding your own feeds and feeds that are from your favorite location then Google is now recognizing these feeds as well. The more popular your feeds are and the more they are used by others then the higher up your results will be when others are looking for relevant content to add to their reader and the more importance Google places on your content.

The face of the internet is changing so much and unless you are keeping up you are going to loose out. The value of internet users is now being taken more seriously then ever before and the more valuable your content is the more popular you become in the ranks.

Where to Start

The first thing to do is to set up your own Google Reader. It’s quick and painless and will give you an idea of exactly how the program works. In order to do that, just head to http://reader.google.com/ to begin setting up your account. Then just figure out what you’d like to do with your account. You can sit back and enjoy being able to read all of your favorite blogs in one area, or you can take it a bit further by using Google Reader to optimize the potential of your website. One thing is for sure, Google Reader has amazing potentials, no matter how you want to use it.

Sites Benefiting Already

Here are sites running blogs in various industries that are making full use of the Google Reader and already saying they have seen the traffic results for it.

1. http://www.freeonline-slots.net/online-slots/
2. http://www.nodeposit-casinos.com/news.php
3. http://www.mycustomwater.com/news
4. http://www.pirate-theme-party.com
5. http://blog.autowarranties.com

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